Born For
The Drive
DRAUV is the intersection of high-performance automotive culture and technical apparel. We don't just wear it; we drive it.
The Obsession
It started in the garage. The smell of burnt rubber, the sound of wastegates fluttering, the camaraderie of the pit lane. We realized that while the cars were precision-engineered machines, the apparel was stuck in the past.
The Engineering
We approach fashion like we approach a build. Every stitch is a weld, every fabric choice is a material selection. We use heavyweight cottons, technical synthetics, and reinforced seams to ensure our gear survives the garage, the track, and the street.
The Culture
DRAUV isn't for everyone. It's for the ones who know the difference between oversteer and understeer. It's for the late nights wrenching and the early mornings driving. It is a uniform for the cult of speed.
/// Our Philosophy